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November 18, 2004
Toyota Prius Voted European Car of Year

Since its launch in early 2004, sales of the second-generation gasoline-electric Prius, which is in short supply all over the world, are expected to reach 8,500 units in Europe this year, the world's second-biggest auto maker said.
Toyota is forecasting a near-doubling in European sales of the Prius -- which became the world's first mass-marketed gasoline-electric hybrid car to hit the streets in 1997 -- to 15,000 units next year.