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November 18, 2004

Toyota Prius Voted European Car of Year

Toyota Motor Corp.'s Prius hybrid has been voted 2005 European Car of the Year, Japan's top auto maker said Monday, after the fuel-sipping sedan picked up the corresponding title in North America in January.

Since its launch in early 2004, sales of the second-generation gasoline-electric Prius, which is in short supply all over the world, are expected to reach 8,500 units in Europe this year, the world's second-biggest auto maker said.

Toyota is forecasting a near-doubling in European sales of the Prius -- which became the world's first mass-marketed gasoline-electric hybrid car to hit the streets in 1997 -- to 15,000 units next year.


06:01 AM in Toyota | Permalink