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April 28, 2005

MINI Is Most-Improved Brand In Customer Satisfaction

UK motorists rate MINI the most-improved brand in the J.D. Power and Associates/What Car? magazine 2005 Car Customer Satisfaction Index (CSI) StudySM released today, and luxury Japanese brand Lexus tops the overall rankings for the fifth consecutive year.

MINI, which is included in the study for only the second year, is the most-improved brand with an increase of 19 index points in its total score, taking it to sixth place in the overall rankings. Owners of the MINI, built in Oxford, report substantial improvements in the brand’s quality and reliability. MINI is one of five British-built cars in the Top 20, matching the number of Japanese-built models ranked at the top of the study.

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06:29 AM in BMW, MINI | Permalink