October 22, 2004

Ford gets more Sirius

Howard Stern
Ford is planning to beef up its commitment to Sirius satellite radio to counter GM’s extensive use of XM in its cars. The plan will include factory installed equipment for the first time as well as offering Sirius as an option for more cars and trucks. Ford plans on 20 models having Sirius as an option by 2007. This is just another battle as Ford and GM wage war on who offers most to customers. But Ford may have an advantage since Howard Stern fanatics might need to buy a new Mustang so they can hear the shock jock when he joins Sirius exclusively in 2006.


11:34 AM in Ford, Gadgets | Permalink