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April 20, 2005

Coworkers Judged by iTunes Playlists

Office workers who share music via Apple Computer's iTunes software track their coworkers' comings and goings and form opinions about them based on their playlists.

The opinions are not always what the sharer intended, a new study finds.

The sharing phenomenon can nonetheless create a community of sorts among coworkers who otherwise barely know each other.

The study, of an unnamed mid-sized U.S. company, was funded in part by the National Institute of Standards and Technology (NIST).

"People sharing music in our study were aware of the comings and goings of others in the office because they noticed the appearance and disappearance of others’ music on the network," said Amy Voida, a Ph.D. student at Georgia Tech who led the research. "They imagined what other people might think about their music collections, and they were aware of the musical holes left when someone left the company."

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April 20, 2005 in Music, Web/Tech | Permalink

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Comments

I wonder what's flying in next... 'taste building groupware'? Anyway, I am back and love you :-)

Posted by: Tasneem | May 3, 2005 4:08:20 AM

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