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October 26, 2004

Yahoo Partners With Adobe

Adobe Systems Inc., and Yahoo! today announced a partnership aimed at providing access to Yahoo! Search through Adobe Reader and a co-branded toolbar featuring Adobe Services.

Later this week, Adobe will introduce a co-branded Yahoo! Toolbar that will provide users with access to Yahoo! products including AntiSpy, Pop-Up Blocker and Yahoo! Search, as well as Adobe products such as Create Adobe PDF Online, a web-based service that provides consumers and small businesses easy access to creating documents in PDF.

"Adobe and Yahoo! share a common vision for providing consumers with services that help them get the most out of using the Internet," said Shantanu Narayen, Executive Vice President of Worldwide Products, Adobe Systems. "Combining Yahoo!'s leadership in delivering content and services online with the ubiquitous Adobe Reader, Adobe and Yahoo! will bring a new level of simplicity and relevance to online services."

"We are excited to enter this strategic relationship with Adobe as it underscores Yahoo!'s commitment to providing users with products and services that enrich their online experience," said Dan Rosensweig, COO, Yahoo! Inc. "Additionally, our multi-faceted relationship will dramatically increase our exposure and reach to consumers via Adobe's installed base of more than 500 million copies of Adobe Reader."

A future release of Adobe Reader, Adobe's universal client software for viewing and interacting with Adobe PDF files, will feature Yahoo! Search as the default Internet search. This new service will provide Adobe Reader users with a much easier and faster way of accessing web search for additional information or content that they may be viewing in Reader.

11:22 AM in News | Permalink