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December 14, 2004

Web Analytics Provider WebSideStory Hires Warren Raisch to Lead Services

WebSideStory (Nasdaq: WSSI), aleading provider of on-demand Web analytics, today announced the hiring of a highly experienced executive to lead its worldwide professional services organization.

Warren Raisch, the author of the McGraw-Hill book "The eMarketplace: Strategies for Success in B2B Commerce" and a former senior executive at Internet consulting firms Digitas and MarchFIRST, will become WebSideStory's Senior Vice President of Professional Services. Raisch will oversee the company's professional services organization, which assists clients with everything from advanced implementations and best practices training to strategic marketing optimization consulting. Raisch was vice president of Americas consulting at Interwoven, a global leader in enterprise content management, where he led a 236-person professional services organization. He is credited with making the unit highly profitable and opening up new vertical markets for the company. Prior to that, Raisch was senior vice president at Digitas, global executive director of e-business at MarchFIRST and CEO of WorldCast Networks, an e-commerce software and services company. At MarchFIRST, he helped build a 10,000-person global eBusiness professional services organization. Raisch has also held senior positions at Apple Computer, 3Com Corporation and Gateway Computers. He is a noted speaker and lecturer.

"We are extremely pleased to have someone of Warren's caliber join our team," said Jeff Lunsford, chairman and CEO of WebSideStory, Inc. "He brings a wealth of experience in building and running successful professional service operations. He is the perfect fit for this important job: ensuring our clients have both the tools and knowledge to be successful online."

"WebSideStory has an outstanding reputation for delivering real-world marketing success," Raisch said. "My goal will be to build on that success both in the U.S. and overseas and further enable our customers to quickly turn knowledge and information into action and results."

06:07 AM in News | Permalink