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November 24, 2004

MONACO Sixty-Nine

TAG Heuer, the inspiration of modern invention

The launch of the MONACO Sixty Nine provides an opportunity to pay tribute to the foundations of the TAG Heuer legend: its sense of technical performance and its pioneering spirit. Since its creation in 1860, TAG Heuer has demonstrated its daring and avant-garde approach by tailoring its products to the aspirations of the contemporary world. In 1916, the world was stunned by the launch of the Micrograph, precise to the nearest 1/100th of a second. A half-century later, the Microtimer set a 1/1000th of a second challenge, and three years later, the Chronomatic, the first ever automatic movement with microrotor, represented a huge technological leap for the entire watch industry. TAG Heuer performances have earned it the role it serves since 1992 as official timekeeper for the Formula 1 World championships. However, one cannot reduce the TAG Heuer brand to its technological performances alone. Its admirable reputation is also built on its constant concern with perfect design. TAG Heuer has successfully asserted an audacious and singular aesthetic appeal that places the brand firmly among the great luxury houses. Revealing this avant-garde spirit in 2002, the Micrograph Formula 1 earned the highest distinction among its peers by winning the 2002 Grand Prix d'Horlogerie de Genève, in the design category, the first time this accolade was awarded to a digital watch!

06:01 AM in Watches | Permalink